NHC agents & clients are getting great mileage out of branded materials

In the fall, New Horizon unveiled a new marketing effort aimed at reinforcing the vision and key drivers of the company's success.

The branding initiative revolves around our core promise: New Horizon's bright approach to telecom gives you access to all of the products, information, and talent you need to succeed.

Punctuated by a fresh, new logo and the tag line, "A Brighter Way to Connect Businesses," we introduced a new web site and sales collateral, in addition to peripheral materials like business cards, proposals, and slide presentations.  The campaign is wrapped around the theme of a journey--rich with imagery of lighthouses, maps, weathervanes, vehicles, and the like--moving toward a bright destination that promises a better way of doing things.

The metaphor extends to a compass that conveys New Horizon's "4 Points of Differentiation":

-  Dependable Account Management
-  Customer-Centric Network Solutions
-  Exceptional Service
-  Sophisticated Web Portal

While our peers may have strengths in some of these important areas, we've yet to find any provider that can truly deliver on the full complement.  Together, the "4 Points" have helped us continue to grow our customer base and revenues in the neighborhood of 20 percent each year, regardless of the economic climate.

Reinforcing some of the main priorities of our business, we also developed new materials highlighting our Agent Opportunities, our powerful and proprietary Account "MAP" (short for Management Access Portal) web utility and online billing system, and select relationships with partners who are among our top-producers.

"Since day one, we've been focused on delivering a special `brand' of solutions and overall account management that's unique to our vision," said Steve Gibbs, president of New Horizon.  "This investment is a testament to our belief that we have relevant and valuable story to tell--a story that will make us even more attractive to the agents and businesses that we aim to work with.  We're excited about the marketing foundation we've established, and the reception by our colleagues and targets has been everything we hoped for and more."

If you have questions or feedback about New Horizon's marketing message and/or the resources available to you, we encourage you to contact your NHC Channel Manager.